Client : LI & FUNG
Project Date : March 2013
Teamwork at Siegel+Gale Shanghai

Concept : Here Today, Gone Tomorrow

With BluePel, the things we wear today will have a greater chance of resulting in an environmentally friendly end when the day comes we are eventually done using them. Amazing products today, a cleaner future tomorrow.

The BluePel trademark is an ingredient that can be used by clothing and apparel brands to create biodegradable clothing, shoes, textiles and more.

To bring the new BluePel brand to life, we worked with our team to do brainstorming, image inspiration and lots of hand drawings.

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